Facebook’s ban on gun ads has been extended to include efforts to keep arms safe and out of the hands of children, such as trigger locks and safes.

In a move that appeared to contradict Facebook’s bid to promote safety, the Internet giant refused to let the nation’s largest gun dealer advertise safes or vaults over Veterans Day.

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“We are on the forefront of educating gun buyers about gun safety and we take this issue very seriously,” Hyatt Guns Director of Marketing Justin Anderson told Secrets.

“It cannot be stressed strongly enough: Guns need to be secured from unauthorized use. We cannot understand why Facebook would deny us the ability to promote this sale and help gun owners to secure their firearms,” he added.